ACL Live at Moody Theater
Brand Audit and Recommendations
Working closely with the ACL Live at Moody Theater Brand Partnerships and Premium Experiences team, I developed a research and analysis plan for the Premium Seat License Program. After reinventing the premium seating program to rival growing local competition and attract well-invested music enthusiasts back to the venue after a devastating pandemic, ACL Live at Moody Theater could no longer rely on first-to-market momentum and historical brand affinity alone. The complete project culminated in a full pitch with the team and other key stakeholders reviewing a program analysis, competitive analysis, brand recommendations and campaign executions.
Role: Marketing Research Analyst, Art Director, Copy Writer
branded campaign: Feel A Live
Feel A Live
You’ve worked hard to build a life worth celebrating. Your seat at ACL Live isn’t just premium, it’s proof.
Everything happens on screen. You can either choose to be in front of it or behind it. Don’t just see a live show. Feel A Live.
It’s your seat. Take it.
The View - OOH
Bring It - Pause Ad
One in a LiveTime - Experience
branded campaign: We Know
We Know
We know you wouldn’t settle for anything less.
We know your musical genius can’t be replaced.
We know just what band you need to see next.
At ACL Live we know more than just what makes a good concert. We know loyalty deserves recognition and that recognition is the best seat in Austin.
Come back to a classic.
Get Recognized - Digital Ad
It's Where You Belong - Billboard
Feel A Live - Interactive
Greeted with the ‘the best seat in the house’ consumers walking down popular streets in Austin will be invited to engage with a seat replica of the moody theater. When they take a seat, an audio cue plays reminiscent of being in the center of the concert crowd. Live recordings from recent familiar artists play as they don the seat of honor, answering the call, “It’s your seat. Take it.”