Duke University
Duke Catalyst
From a donor's vision, we built Catalyst: a bridge between campus life and the world beyond. The first job after undergrad brings uncertainty, early-career turbulence, and a steep learning curve. Catalyst met students in that moment, equipping them to navigate the transition with confidence and clarity. The world is vast, but their potential? Even bigger.
Role: Program Coordinator, Brand Director
This is Duke Catalyst
Keys to Success with Grant Hill '94
'Spark Your Career' Conference
As marketing team lead, we launched Spark Your Career, Duke's inaugural career conference for undergrads navigating their next move. Our cross-channel campaign brought the event to life through email, social, video, and out-of-home placements across campus. The goal was simple: get students in the room, ready to connect, learn, and build the skills that matter. From creative direction to guerrilla tactics on the quad, we made sure no one missed it.
0B2063
Role: Marketing Team Lead, Graphic Designer, Short Form Editor
Annual Conference
Summit Proof of Concept