In the Business of Growing Up

As humans, we all grow-up sometime. Bones strengthen and bodies change. Those are givens. But our brains are something special. They need education, guidance, and stimulation to grow and mature. Right now, these needs aren’t being met in the digital age. Kids turn to iPads instead of books, phones instead of dolls, and mobile games instead of blocks. These setbacks can leave generations of minds unprepared. They’re definitely going to grow, but they might not grow-up. That’s why LeapFrog’s here.

Role: Copy Writer, Art Director